A Legacy of Tea, A Future of Wellness

Established in 1973 as Digamber Traders, our journey began with a passion for quality tea. For
decades, we've been a cornerstone of the FMCG sector, evolving from a small shop in Jabalpur

The year 2021 marked the launch of Sukoon Premium Tea—our commitment to exceptional quality and mindful wellness. With the world's focus on health, we expanded our offerings to
include a range of herbal and green teas, ensuring every cup is not just a treat for the senses but a benefit to your well-being. Today, Sukoon brings you the finest teas from around the world,
from robust Assam black teas to delicate Darjeeling greens, all crafted to be the best in taste and the best for your health. to a prominent manufacturer and distributor. After building a strong presence with our brand, Surya Gold Tea, across Madhya Pradesh and Chhattisgarh, we set our sights on the premium market.


Our Initiative Brewing a Brighter Future

We believe a great cup of tea should do more than just taste good—it should do good. That's why 2% of our earnings from every product sold go directly towards supporting the education of underprivileged students. With every sip, you're helping to build a brighter future.

Our tasting lab The Art of the Perfect Cup.

Our unwavering commitment to quality begins with an exhaustive tasting process. For over 18 years, our expert tea taster, Abhishek Jain, has honed his craft, leading a dedicated team that meticulously evaluates over 3,000 tea samples each month. This rigorous, expert-led selection process ensures that only the finest, most exceptional teas from around the globe make it into your cup, delivering an unparalleled taste experience every time.


Our Board of Directors

Our directors are the heart of Digamber Tea, blending tradition, vision, and dedication to create teas that stand for purity and excellence.

  • Anubhav Jain

    Managing Director & CEO
    I had the idea to launch Sukoon Premium Tea because I wanted to create a range that truly stands apart. My focus is on leading the team with innovation and building a brand that connects with tea lovers everywhere.

  • Abhishek Jain

    Director, Quality & Tasting
    I make sure every blend of Sukoon is crafted from the best tea estates. With my experience in tasting and quality management, I ensure that every sip delivers the perfect flavor and aroma.

  • Ankit Jain

    Director, Marketing
    I look after how Sukoon is shared with the world. My passion is bringing our premium tea closer to people and telling the story of quality, comfort, and trust behind every pack.

  • Ashok Jain

    Director, Guidance & Support
    I provide guidance and support to the team, helping shape the journey of Sukoon. With my experience, I ensure we stay true to our values while growing with innovation.